Your nameon 2027
The Detour comes back when partners bring it back. Three desks, one partner each. Pick the story you want your name on, and we’ll build the year around it with you.
Why partner with us
Facebook and Instagram views in July 2026. Most came from people who didn’t follow us yet.
A four-time Australian national champion embedded with the riders. Coverage nobody else in Australia has.
We work with one to three partners a year, not dozens of banner ads. Your name sits on a desk you own.
A podcast with a 4.6★ rating, an archive that keeps getting read, and a community that turns up in person.
Pick your desk
Each desk is one partner, all year.
The Grand Tours, the Aussies in them and Iffy from the roadside. Starts with the Tour Down Under, January 2027.
The moment: your name beside the racing as it happens, Iffy at the barriers, the Aussies in the bunch, the Tour Down Under on home roads.Read the stories The next onesYoung TalentTen to twelve junior elite riders followed through 2027, with partners helping choose who we profile.
The future: your name behind the next generation, and your people help choose which riders we follow.Read the stories The long viewHistoryLegends, champions and the GOAT series: the stories readers come back to year-round.
The legend: your name beside the champions and the stories readers return to year after year.Read the storiesEvery partner gets their name on every story, reel and podcast segment in their desk all year, a monthly report on what ran and who saw it, and invitations to Club Detour nights. Our stories stay independent: partners back a desk, they don’t write it.
How it works
Four steps, about three weeks.
- Register interest
Fill in the form below. Tell us which desk you like and what you want people to know about you.
Takes 2 minutes - Sit down with us
Coffee with John “Iffy” Trevorrow. We talk through your goals and what we’d make together.
Within a week - Your one-page proposal
What runs, when, where your name appears, and how we report back. Plain, simple and built around what you want to achieve.
Within a week of meeting - Sign and ride
Sign, pay the deposit, and your desk goes live with your name on it from the first race.
Then we’re back on the road
— days
left to get on the Tour Down Under coverage. Agree by Tuesday 15 December 2026, and your name rides with Iffy from the first stage. Race week is 16–24 January 2027.
It goes straight to John. No obligation. Or email info@thedetour.online.